Myth busters

Creative agencies may not be thought to use project managers the same way an IT or construction organization would, however, project managers in creative departments are still required to produce a deliverable on time, within budget and in line with organizational strategy. In this first-person article, the author--an account manager for an in-house creative agency--discusses how process can help creativity flourish. The author details how she uses the project's initiation phase to relay the project's specific goals and objectives to the team members and explains how she uses brainstorming sessions for team members to make creative suggestions. The author notes how she gains buy-in for projects with the project's sponsor. She then details how the project is executed once the project is defined: milestones are met based on timelines, schedules and budgets.
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