Project Management Institute

The Customer Within

There's a Clear Path to Improving Internal Stakeholder Management

Customer focus is a common and beneficial mantra in many organizations, but the term "customer" is usually interpreted as someone outside the company. However, organizations can benefit even more if they extend this customer focus to their internal customers. Every employee in an organization has customers, whether internal, external or both, and a culture that recognizes this can become a differential for organizations. Project managers can be an important part of adopting such a culture.
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