Gibson Guitars (Nashville, TN, USA) has manufactured some of the world's best electric guitars, including the iconic Les Paul. To keep pace with contemporary interests, the company has developed a instrument that may well become the iconic electric guitar of the 21st century. This article profiles the development of the Gibson Dusk Tiger guitar, an electric guitar offering auto-tuning functionality and innovative technological functions in a product that offers the organic look, feel, and sound of a classic Gibson guitar. In doing so, it overviews the effort to develop this new guitar, an effort that culminated on December 7, 2009, the day that Gibson released its limited issue of 1,000 Gibson Dusk Tiger guitars. It discusses how the team has since improved the guitar so that it is less complicated than the version Gibson originally tested and developed in collaboration with experienced musicians.