Give & take

As nations and communities around the world advance environmental policies and programs, organizations are establishing initiatives and strategies that integrate environmental sustainability and social responsibility (ES&SR) efforts into the existing culture in ways that generate business benefits and strategic advantages. This article looks at how not-for-profit and for-profit companies are teaming to develop ES&SR initiatives that both help the environment and their business. In doing so, it describes the decisions that companies need to make before initiating--and investing in--ES&SR projects; it identifies the concerns that not-for-profit and for-profit companies need to address before launching an ES&SR collaboration. It explains how not-for-profit organizations engage for-profit companies and how these two, once in a partnership, more forward in conducting the business of realizing their joint ES&SR effort. It then discusses the reasons why ES&SR project teams must measure their performance and their pr
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