Playing it too safe?
When the recent economic downturn began spiraling out of control, many companies quickly implemented risk-adverse initiatives focused on minimizing risk and securing current assets. For those companies that faced this uncertainty by investing in innovative yet high-risk initiatives, the benefits of acting so boldly are now beginning to emerge. This article examines the advantages that those companies which invested in projects during the downturn are now realizing in these early days of economic recovery. In doing so, it looks at how failing to invest in innovation during economic downturns can actually hurt companies more than protect them, noting how small organizations can gain critical advantages over larger, even more established businesses. It identifies why organizations must gain customer trust and generate future business opportunities; it describes a current trend that is turning the tables on supply and demand. It suggests how project managers can manage their projects in ways that balance risk wit