IT Projects Are Driving A Brick-And-Mortar Transformation; But It's Up To Project Managers To Accelerate Change
Brick-and-mortar stores need a boost. More than 70 percent of shoppers say it's hard to compare products at traditional stores, and more than 60 percent say it's difficult to locate products, receive personalized discounts or quickly purchase items, according to a 2017 global survey by technology consultant Capgemini. So retailers around the world are turning to robots, big data, virtual reality and the internet of things (IoT) to address customer pain points and to redefine the in-store shopping experience. While new retail tech tools have been in development for years, projects to integrate upgrades—such as virtual dressing rooms and sensor-driven store-management analytics systems—are finally gaining mainstream traction.