Once a bold upstart, JetBlue Airways has quickly and successfully established itself as a major airline. Driving this evolution are numerous IT projects that have provided the organization with the functionalities which have enabled it to achieve its business requirements. This article features JetBlue's executive vice president and CIO discussing how project management enables the organization to implement IT project that meet its business needs. In doing so, it describes how JetBlue's IT project management office (PMO) has helped the organization successfully implement critical projects, noting the PMO's biggest challenge. It also explains how JetBlue used project management to successfully develop and launch a new customer sales and reservation system. It then looks at how project management enables JetBlue to generate business value by implementing IT projects.