Project Management Institute

Katharine Bailey

head of news product at The Wall Street Journal

Organization: The Wall Street Journal Industry: Media

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PHOTO BY RAYMOND PATRICK

The trick is recognizing which projects must be delivered on an aggressive schedule and which have the luxury of a longer life cycle.

Most media companies realize they must continually innovate their content products. Project managers help the product team create the best experiences for users discovering, reading and sharing those products.

Is your role centered around projects, products or both?

Both—I oversee news products, but managing the various projects that are essential at each stage of product development is key to my role.

What's a favorite project you've worked on?

The redesign of The Wall Street Journal. We accomplished a lot of our goals.

How do you handle the fast-paced newsroom environment?

The trick is recognizing which projects must be delivered on an aggressive schedule and which have the luxury of a longer life cycle. Knowing the difference helps ensure breathing room for the product team.

What's the best content you've consumed recently?

The WTF With Marc Maron podcast—specifically the William Friedkin episode. Very inspiring.

What's the best project management advice you've received?

“Projects that span more than a quarter run the risk of losing their plot.”

What's a project you wish you could've worked on?

Launching Spotify.

What's the most challenging part of your job?

Saying no to projects. Not because they aren't good ideas, but because other projects will deliver more benefits. PM

This material has been reproduced with the permission of the copyright owner. Unauthorized reproduction of this material is strictly prohibited. For permission to reproduce this material, please contact PMI.

SEPTEMBER 2016 PM NETWORK
PM NETWORK SEPTEMBER 2016 WWW.PMI.ORG

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