Keeping the faith

The spiraling downturn of today's global economy is forcing organizations worldwide to cut back spending. And one way they are doing this is by canceling projects. But one project-type that is not topping the list of those cancelled first are those efforts in the area of sustainability, projects which many are now recognizing as opportunities for future growth. This article examines why companies are continuing to invest in sustainability projects, a project-type that only a decade ago would have been among the first cancelled. In doing so, it describes why the number of sustainability projects is increasing; it explains the rational behind British Petroleum's (BP) investment in sustainable projects. It identifies the positive impact that the economic downturn is having on corporate social responsibility (CSR) initiatives. It discusses how the city of Kansas City (MO, USA) is relying on sustainable design to realize a less-expensive and more environmentally friendly design for its new sewer system. It then de
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