¿Y ahora qué? = Now what?
Although Latin America is generally regarded as a single region, it contains many different cultures, each of which embraces its own particular values and traditions. By knowing the differences between these cultures and their values and traditions, a project manager can effectively and sensitively manage projects within and across Latin America. This article overviews these differences in relation to seven areas that are related to managing projects, areas that include leadership, power, motivation, relationships, time, uncertainty, and collaboration.