Burst bubble

High hopes for Covisint couldn’t override the lack of strong stakeholder analysis and a feasible risk management plan

The author analyzes Covisint, the US$350 million Michigan, USA-based online automotive parts supplier organized as a joint venture spearheaded by three automaker giants--General Motors, Ford, and DaimlerChrysler. This venture, the author explains, failed to meet its expectations because of the partners' overly optimistic attitude and the project team's lack of stakeholder analyses and risk management practices.
registered user content locked

Log in or join PMI to gain access

or Account Registration

Advertisement

Advertisement

Related Content

Advertisement

Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.