Burst bubble

High hopes for Covisint couldn’t override the lack of strong stakeholder analysis and a feasible risk management plan

The author analyzes Covisint, the US$350 million Michigan, USA-based online automotive parts supplier organized as a joint venture spearheaded by three automaker giants--General Motors, Ford, and DaimlerChrysler. This venture, the author explains, failed to meet its expectations because of the partners' overly optimistic attitude and the project team's lack of stakeholder analyses and risk management practices.
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