Project Management Institute

Telecommunications project justification and the role of the project manager

Can you improve the quality of your company’s projects and broaden your experience at the same time?

Only by playing a leadership role in the process of improving project performance and complying with government regulations can project managers help their companies achieve critical business objectives. This article examines how project managers in the telecommunications industry can play critical long-term planning roles. In doing so, it looks at how one company developed a solution to expanding communications capacity so that it could cost-effectively meet future demand, a solution that was supported by the local public utility commission. It discusses the critical failing that led to the organization's failure to develop and implement a successful solution, it identifies the benefits that organizations can realize when project managers are actively involved in justifying investments in projects. It then defines four categories of telecommunications projects, outlining the particular activities that project managers must perform when leading these four different project types. It overviews the advantages of using project managers to develop business cases for justifying project investments. It also details the roles that project managers must play--and the responsibilities they must perform--when justifying projects and managing projects, suggesting how project managers can evaluate project outcomes and determine the causes of failed projects. It lists the benefits that organizations can achieve when project managers play active roles in justifying project investments; it recommends four steps that project managers can perform to demonstrate to executives the business value that project managers can provide to their organizations.
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