Making your mark

Today's project managers must not only deliver outcomes that generate business value for their clients, they must also manage their own careers in ways that distinguish their competencies and experience from their competitors. This article discusses how project managers can professionally distinguish themselves via a personal brand. In doing so, it describes the advantages of creating a personal brand and the ways that project managers can develop and refine their particular brands. It looks at the process of self-promotional marketing, noting the difficulties that some professionals encounter when attempting to sell their services. It then explains how one project manager, after losing her job, used social media--specifically, a self-created blog and Twitter--to forge her personal brand and refine her professional identity. It also suggests several traditional methods for developing a professional identity and a personal brand. Accompanying this article are two sidebars: The first overviews the advantages of
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