Making your mark

Today's project managers must not only deliver outcomes that generate business value for their clients, they must also manage their own careers in ways that distinguish their competencies and experience from their competitors. This article discusses how project managers can professionally distinguish themselves via a personal brand. In doing so, it describes the advantages of creating a personal brand and the ways that project managers can develop and refine their particular brands. It looks at the process of self-promotional marketing, noting the difficulties that some professionals encounter when attempting to sell their services. It then explains how one project manager, after losing her job, used social media--specifically, a self-created blog and Twitter--to forge her personal brand and refine her professional identity. It also suggests several traditional methods for developing a professional identity and a personal brand. Accompanying this article are two sidebars: The first overviews the advantages of
registered user content locked

Log in or join PMI to gain access

or Account Registration



Related Content

  • PM Network

    Discomfort Zone member content locked

    By Scott, Lindsay Project recruitment specialist, Lindsay Scott, fields questions about confidence, burnout and career gaps.

  • PM Network

    Graceful Exit registered user content locked

    By Bishel, Ashley Low unemployment in certain markets and global C-suite concerns over skills availability are making job-hopping more common. Voluntary turnover jumped to 15.5 percent of all workplace departures…

  • PM Network

    M&A Survival Mode registered user content locked

    By Bishel, Ashley For all the strategic value that mergers and acquisitions (M&As) can deliver for businesses, they can wreak havoc with project management careers. When two organizations join forces or one company…

  • PM Network

    Relocation Restart registered user content locked

    By Scott, Lindsay Project management recruitment professional Lindsay Scott answers questions from the field regarding relocation, internships, and cover letters.

  • PMI Sponsored Research


    By Huemann, Martina | Keegan, Anne E. | Ringhofer, Claudia Career research highlights a number of important shifts in the last two decades. The most important has been the shift from organization-bounded to boundaryless careers (Arthur & Rousseau, 1996).…


Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.