Keys to growing a minority- or woman-owned business

Despite multiple government registration and referral (R&R) programs for minorities and women, firms often have difficulty understanding the requirements or finding qualified subcontractors. This article offers suggestions to firms on how to build their MBE/WBE business, such as: read the RFP carefully and identify services your firm can offer the project team; prepare your marketing literature in vertical markets and services for customizing your submissions; direct communications to the project manager for the proposal; develop relationships at multiple levels in each organization; and become active in professional organizations.
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