Remade to Order

McDonald's Reinvented Its Customers' Digital Experience—and Its Project Governance—in Less Than a Year

McDonald's CEO Steve Easterbrook ordered change—and he wanted it fast. The leader of the world's second-largest restaurant chain last year gave his team less than a year to complete a massive digital overhaul that would adapt McDonald's groundbreaking quick-service dining experience to today's hyper-connected expectations.
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