Medición de intangibles--consideración de variables de impacto crítico= Measuring intangibles--considering the variables of critical impact

Measuring intangibles--considering the variables of critical impact

Measuring the impact of project performance involves looking beyond the obvious tangible factors of critical output: It is not enough to define objectives, to develop plans, to measure achievements, and to manage progress. Project managers must also calculate the project's intangibles. Only when these intangibles are linked to the project's objectives, such as client satisfaction, can project managers effectively and accurately measure the impact that achieving these intangibles has on the project's objectives. This paper examines how project managers can identify, measure, and manage four intangible project variables--team cohesiveness, team objectives, effective informal communications, and effective application of acquired project management knowledge. In doing so, it discusses a 2001 survey involving 28 individuals working on multiple equipment-related projects. It evaluates the survey results using statistical measurements and unreliable person matrix networks, a process which generates information for a
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