Ireland's Cliffs of Moher is one of the country's most popular tourist attractions. But the site has long lacked the facilities it has needed to provide its nearly 1 million annual visitors with an engaging, comfortable, and memorable experience. This article profiles the new visitors center at the Cliffs of Moher, a building that opened after more than 17 years of discussions to develop the site. In doing so, it describes the key design features of the center and the major enhancements to the surrounding site. It also identifies the many major challenges that the project sponsors had to resolve before they could develop this project, challenges which had long-blocked the project's inception.