Typically, private enterprises want proprietary rights to new technology, while university researchers want to get published. This article discusses the ALADDIN project. ALADDIN, which stands for Autonomous Learning Agencys for Decentralised Data and Information Networks, was a joint five-year project pairing a global engineering company and a university. The primary goal for the engineering firm was to develop intellectual property that the company could use in products across multiple business units. However, the research team wished to publish their results in academic journals. This article explores how these two different goals were combined to resolve the differing opinions. In the end, the academics published more than 150 papers, and the engineering firm filed for eight patents. Accompanying this article are two sidebars: The first highlights real-world applications; the second is a tip with lessons learned from the project.