Cultural cues

An organization's culture shapes the way its personnel communicates, performs, collaborates, and interacts. Project managers who ignore these factors will fail to effectively lead a project team. As a result, the project will suffer and the team will question the project manager's ability and authority. Based on a white paper--"The Meaning and Importance of Culture for Project Solutions"--that Lawrence Suda presented at the PMI Global Congress 2007--EMEA, this article examines how project managers can identify and understand an organization's key cultural elements and influences. In doing so, it defines the concept of organizational culture, noting some of the key elements that shape the corporate culture at Google (Mountain View, CA, USA). It lists four types of organizational cultures and the concerns involved in developing a culture; it explains an approach that project managers can use to integrate themselves into an organization's larger corporate culture as well as its departmental-level subcultures. Ac
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