Today's organizational managers need to get their project identification and selection process in the correct order. This article discusses how to overhaul any organization's project selection process. In doing so, it examines the importance of doing the right projects vs. doing projects right. It then details the "good idea" approach, which stems from someone assuming he or she has found an answer for a problem. In addition, the article explains the phrase "selling a project." It then overviews the importance of a needs-based, gap-analysis process and examines its benefits. The article concludes by exploring the role of strategic objectives and identifying and quantifying any strategic gaps that may exist.