Planning in the construction industry

The construction industry is notorious for its unsophisticated strategic planning procedures, a fact swayed by the sheer difficulty in making accurate predictions in a market wrought with much uncertainty, a fact influenced by a hypercompetitive industry where serious planning is considered expendable overhead, where tradition determines decisions, where middle and senior management are unaware of developments in planning. This article discusses how construction industry professionals can effectively plan their projects. It outlines the five steps of planning, defining the purpose and detailing the functions of each step: corporate objectives, market analysis, corporate audit, action plan, and performance tracking.
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