Associate with winners
PMI fast-tracks a promotional video
This article describes the production of a new video about PMI, chronicling the project's history from its origination to project closeout. Conceived as an update to existing PMI promotional materials as well as a way to introduce potential members to the organization, the project to produce Associate with Winners was handled using the normative approach described by the PMBOK® Guide but in the fast track mode. Among the phases of the project described are its definition and scope statement, performance requirements, and request for quotation. The proposal was awarded to the video production staff of AT&T's Guilford Center Video Productions (GCVP), with AT&T providing corporate sponsorship. A video crew attended the PMI '90 Seminar/Symposium in Calgary, Canada; then edited and produced a video that combined scripted materials with unscripted interviews and events. Not only was the video produced on schedule and under budget, but it exceeded all expectations.