Project Management Institute

Innovative Outliers

When an Organization's Strategy Shifts or Expands, the Portfolio must Follow Suit

Static strategies don't last forever. Earlier this year, Uber expanded its strategy from ride-sharing to autonomous bikes and scooters. Beauty subscription service Birchbox developed and rolled out a physical "beauty bar" within existing brick-and-mortar stores across the United States. And in 2018, global hotel brand Marriott—in a bid to compete with the growing market for bookable hospitality "experiences"—launched a curated series of thousands of hands-on activities and excursions that guests can buy to supplement their traditional hotel stay.
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