The Range Rover 4x4 is one of the most coveted vehicles in the world. Respected for its luxury, it is also renowned for its high carbon emissions and gasoline consumption. This article examines how one company--Liberty Electric Cars (Oxford, England)--is redefining the Range Rover 4x4 from environmental villain to sustainability hero. In doing so, it explains Liberty's plan to transform the Range Rover 4x4 into an electric-powered vehicle that would perform as well as its gasoline-powered counterpart. It discusses the positive public response that Liberty has already generated, receiving 28 orders--before it produced a single prototype--for a vehicle that will increase in cost from its gasoline-powered version of US $94,100 to between US $190,000 and US $250,000. It overviews the project's status, which if all goes as planned, will result in two electric-powered prototypes that Liberty will build and deliver to customers. It details Liberty's process for developing their electric-powered vehicles and suggests a potential solution--which Liberty is not yet revealing--for extending the vehicle's travelling range between charges to one that is significantly higher range than the 200-mile range Liberty originally planned.