The process angle
Innovation in developed countries often involves major ground-breaking advancements. In developing countries, such as Latin America, the innovative is more likely to involve the adoption of new processes for performing operations and serving customers. This article discusses the current nature of innovation in Latin America. In doing so, it details five rules for achieving innovation that the author developed from his consulting work in Latin America, which included managing a major IT project for Mexicana Airlines, a project that the company viewed as highly significant in demonstrating its capability to better serve its customers and outperform its competitors.