Project Management Institute

Subtle Influence

Project Managers Can Gently Nudge Stakeholders Toward a Desired Outcome

The smallest actions can alter people's behaviors in a predictable way without limiting their ability to make decisions. Want to spend less money on groceries? Pick a basket over a shopping cart. Trying to control how much you eat? Use a smaller plate. Project managers can take a similar approach to positively influence customers, sponsors and project team members. When you lack formal authority over stakeholders, sometimes a simple nudge can help you steer them away from trouble.
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