United States insurance-industry leader Mutual of Omaha (Omaha, NE, USA) has long used project management to implement its information technology (IT) and business initiatives. So when it decided to launch a new insurance product, it tapped its project managers to ensure that its investment proved profitable. This article explains how Mutual of Omaha used project management to develop and rollout its long-term care product known as MutualCare. In doing so, it overviews the primary concerns in--and key reasons for--developing and launching MutualCare. It also overviews the company's process for managing this project. It then discusses how the MutualCare product development team implemented this project, noting the key challenges that this team had to confront and resolve.