Separating the good from the bad

Calculating return on investment (ROI) helps companies to determine the most attractive projects. However, sometimes ROI analysis can be incorrect. This articles explores how ROI can go wrong, is it bad numbers, bad process, or bad behavior? The analysts who perform ROI should use the best possible business, technical, operational, and professional judgment. Therefore, if the analysts ignore these guidelines, then that is bad behavior. If an analyst abuses or misuses the ROI process, then that is bad behavior as well, not bad process.
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