Project Management Institute

The right demographics

An integral part of real estate development is the feasibility study which involves market research, including demographic data gathering and analysis. Software programs and Internet search engines have made demographic data easy to access. Sources of demographic data include census data, economic reports, original research, and Web sites. Although no major differences are seen in basic Asian and American approaches to assessing demographic data, information in most emerging economies should be examined carefully and applied with caution due to a higher possibility of error.
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