Self-awareness is the most important part of career planning, and it's also the most difficult. Without understanding who you are and what you have to offer, taking steps to change or improve is impossible. This article discusses how self-awareness can go a long way in advancing your career. It begins by detailing the first step toward better self-awareness. It then explains the importance of personality and values in relation to work in project management. Next, the article examines motivators and how they help you understand the opportunities that may be presented throughout your career. It looks at how understanding the marketplace will help a project effectively manage his or her career. It concludes with a discussion on resumes, online profiles, and marketing.