Beyond reporting

Reports serve a purpose, but they cannot always replace solid stakeholder communication. According to this article, effective communication starts with understanding who the important stakeholders are, determining the reason you need to communicate with them, and designing a strategy to reach your desired outcome. The information in reports is passive, and it cannot be assume that anyone will read, understand, or use it. To transform a report into communication, it must be delivered in person, or a note should be attached to highlight a specific issue. It is important to seek a specific response.
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