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The public as a stakeholder is so powerful that if you win its backing, you will gain a powerful ally in moving your project along. However, if you ignore its concerns, it will quickly turn against you. This article discusses how this external stakeholder support, or lack thereof, can have tremendous effect on an initiative's success. Such damage can be avoided if project teams acknowledge the impact the projects will have on the community from the beginning. The article describes how companys can attain public support and identifies the role of the project manager in the process. It cautions project managers to stay abreast of unexpected problems that may arise during project construction and implementation that could upset local citizens. Furthermore, it identifies other public stakeholders, such as officials, regulators, and government agencies, and explains how project managers should work with these groups as well. Building strong relationships with government agencies can also help project teams overcom
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