Remove your blinders

Too often, when developing a project's plan and defining its scope, a project team will only consider how they can provide the client with a desired outcome. What teams often miss are those opportunities which can enable teams to extend the project's goals and deliver an outcome of enduring and sustainable value to both the client and society at large. This article discusses how project managers can expand a project's goals to include deliverables which could easily enhance segments of society at large. In doing so, it defines six types of project stakeholders, including partners, competitors, and economic actors. It also recommends how project managers can help organizations realize--and project teams generate--sustainable value from their projects.
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