Taking sides

Organizations have long debated about whether to operate using a project approach or a process approach. This article explains the differences between these two approaches, differences that can help organizations understand the advantages of each and the way they can integrate these to achieve long-term success. In doing so, it defines each approach and discusses when each is most appropriate to implement; it examines the appropriate use of the results-oriented project approach. It then describes how process-based organizations can adopt project-oriented practices, and with this, encourage their personnel to think out-of-the-box and increase their personal accountability, activities that can help the organization more effectively compete in their industry. It concludes by discussing the advantages of integrating both approaches so as to establish stability and to initiate opportunities, so as to integrate project outcomes into operational functions. Accompanying this article is a sidebar outlining four pitfal
registered user content locked

Log in or join PMI to gain access

or Account Registration



Related Content

  • PM Network

    Unclogging the Pipeline member content locked

    By Oyvetsky, Marat At sales-driven companies, a project can't start until a contract is signed. But in my experience at IT organizations, the sales pipeline can easily clog. Sales executives end up playing tug of war…

  • PM Network

    Innovative Outliers member content locked

    By Parsi, Novid Static strategies don't last forever. Earlier this year, Uber expanded its strategy from ride-sharing to autonomous bikes and scooters. Beauty subscription service Birchbox developed and rolled out…

  • PM Network

    Stage Fright member content locked

    By Fister Gale, Sarah The show must go on. Now more than ever, this mantra applies to large events, where organizers invest heavily to entertain the masses for days or weeks. Yet as attendance at massive music and…

  • PM Network

    Snow Show member content locked

    Chanel fashion shows regularly grab international headlines. But what some might not realize is that the attention is just as much thanks to the brand's ambitious events project management as it is…

  • Project Management Journal

    Systemic View to Understanding Design Change Causation and Exploitation of Communications and Knowledge member content locked

    By Yap, Jeffrey Boon Hui | Skitmore, Martin | Gray, Jason | Shavarebi, Kamran Frequent changes pervasively undermine project schedule performance. Despite voluminous research into project delays, however, the persistence of the problem demands that a systemic approach be…


Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.