Taking sides

Organizations have long debated about whether to operate using a project approach or a process approach. This article explains the differences between these two approaches, differences that can help organizations understand the advantages of each and the way they can integrate these to achieve long-term success. In doing so, it defines each approach and discusses when each is most appropriate to implement; it examines the appropriate use of the results-oriented project approach. It then describes how process-based organizations can adopt project-oriented practices, and with this, encourage their personnel to think out-of-the-box and increase their personal accountability, activities that can help the organization more effectively compete in their industry. It concludes by discussing the advantages of integrating both approaches so as to establish stability and to initiate opportunities, so as to integrate project outcomes into operational functions. Accompanying this article is a sidebar outlining four pitfal
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