Project Management Institute

23: iPod

For Being the Gateway Gadget to the Iuniverse

One thousand songs in your pocket. That's how Apple CEO Steve Jobs sold the iPod when he introduced it in October 2001. Roughly the size of a deck of cards, the otherworldly gadget was essentially a superglam MP3 player. Yet little did the world (and perhaps even Jobs) know that the project would lay the groundwork for so much more. In just under six years, the iPod would hit 100 million in sales—making it Apple's first uber-successful foray outside of computers. Perhaps more importantly, it went on to build a legacy that not only reshaped a company, but reshuffled entire industries.
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