Project Management Institute

7: Prius

For Driving the Auto Industry toward a More Sustainable Future

For nearly a century, the auto industry was content to churn out gas-guzzling vehicles that peeled away at the earth's ozone layer and drained wallets with fuel costs. That changed when Japanese automaker Toyota introduced the first commercial hybrid electric vehicle in 1997. The Prius provided a roadmap for mass-produced, eco-friendly cars for the 21st century, igniting the hybrid vehicle push of the early 2000s and sparking an industry transition to full-fledged electric vehicles.
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