The ultimate measure

Today's harsh financial conditions are reshaping the traditional nature of project management, driving practitioners to change the approaches and expand their perspectives. No longer can project managers sit back and focus only on meeting time, cost, and quality targets. Now, they must look beyond realizing triple constraint goals and achieve results that directly and strategically benefit their organizations. Today, they must identify and pursue only those initiatives which can best help their organizations gain a competitive advantage in today's volatile marketplace. This article outlines four methods--which the author identified after talking with project executives in Panama--that can help project managers generate stakeholder interest in their projects and connect their projects with the needs of others, particularly the organizational needs which drive economic activity and increase project investments.
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