Tribal Insights

Exploring Your Organization's Subcultures Reveals Hidden Benefits

I look at the world—and organizations—from a different angle. As an organizational anthropologist, I was taught to uncover assumptions behind what is considered normal—to make the familiar strange and the strange familiar. To me, every organization is a tribe with a distinct culture. Effective project professionals are truly part of the tribe, and they know how to build relationships and drive results by building a culture.
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