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Article Organizational Project Management, Consulting June 2001

PM Network

Branding the consulting product

By Jaenicke, Barbara A well-defined product brand is one of the keys to attracting customers in today's crowded marketplace.Successful branding is not only one of the drivers of product success, but a growing trend in…
Article Strategy, Organizational Project Management, Consulting December 1995

PM Network

Client/server, imaging and earned value

By Ingram, Tom This-the second of a two-part article on Texas Instruments' 1994 client/server imaging technology project-looks at earned value tracking and scope change management from the perspective of the…

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