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  • Article Innovation, Organizational Culture, Manufacturing December 2007

    Project Management Journal

    New product development projects member content locked

    By Belassi, Walid | Kondra, Alex Z. | Tukel, Oya Icmeli Recent studies have found that new product development (NPD) projects consistently fail at alarmingly high rates. This article examines--via a survey of 95 United States manufacturing companies--how…

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