By Lecoeuvre, Laurence | Turner, J. Rodney Within the project marketing literature, there has been an ongoing discussion about whether project marketing is part of project management or vice versa. In this paper, we take a new perspective on…
By Beringer, Claus | Jonas, Daniel | Gemünden, Hans Georg Project portfolio management (PPM) can be seen as a management innovation that in many firms is still to be further established and professionalized. Stakeholder behavior and stakeholder management…