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  • Project Marketing By Three Organizations member content open

    By Lecoeuvre, Laurence | Turner, J. Rodney Within the project marketing literature, there has been an ongoing discussion about whether project marketing is part of project management or vice versa. In this paper, we take a new perspective on…

  • Gaining executive support for project portfolio management member content open

    By Bucero, Alfonso The difference from one organization to another, in terms of strategic execution, is the discipline of engaging the strategy with the tailored portfolio of projects and programs that will bring it…

  • Establishing project portfolio management member content open

    By Beringer, Claus | Jonas, Daniel | Gemünden, Hans Georg Project portfolio management (PPM) can be seen as a management innovation that in many firms is still to be further established and professionalized. Stakeholder behavior and stakeholder management…

  • Closing the gap between project management and governance member content open

    By Davis-Muffett, Patricia | Kerr, Keith Competing in today's dynamic global marketplace demands that organizations better govern their project performance to maximize revenue, profits, and value. And the most effective way to accomplish…

  • Creating executive value awareness member content open

    By Hill, Gerard M. Although executives usually value project management for the technical capacity and competency it provides to their organization, they rarely think of the discipline as a prominent organizational…

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