Creativity — Make It Part of Your Toolkit

PODCAST | With Guest Scott Berkun | 15 December 2017

Projectified with PMI | 25 min. | Transcript

Creativity — Make It Part of Your Toolkit (w/Scott Berkun)

Podcast Description: Scott highlights the need to bring creativity to process-orientated environments and addresses the often misunderstood, neglected role of creativity in project management.

About our Guest – Scott Berkun

Best-selling author of Dance of the Possible, among other publications. Scott is a former Microsoft project manager, creative-thinking teacher and popular speaker.

In this episode, Stephen Maye speaks with Scott Berkun. Scott shares insights on the often misunderstood, neglected role of creativity in project management, opportunities to encourage and apply creativity in process-oriented environments, and why it is key to succeeding in a future where automation will replace many aspects of work.

  • @02:48 — how creativity is misunderstood and a definition for the project world
  • @06:19 — where creativity is relevant to project work
  • @07:35 — deciding and fighting for what is “good” for a project
  • @11:09 — the role of creativity in a more automated future
  • @16:35 — idea-generation and exploration on your projects
  • @20:27 — opportunities to apply creativity to projects
  • @21:24 — framing creativity as problem-solving

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Scott Berkun

Best-selling author of Dance of the Possible