For turning trash into an eco-friendly fashion statement
Clothing does more than cover bodies. It can send a message, show allegiance, instill confidence—and, for those wearing Apara fashions, make a dent in the global plastic pollution problem. All activewear designed and produced by Apara is made from recycled plastic bottles that might otherwise clog landfills or threaten marine life in the ocean.
When Ayanda More launched her company, Apara seemed like the perfect name. The word means “dress up” in Tswana, “protect” in Romanian, “intelligence” in Hindi and “abundance” in Spanish. And, just like the multifaceted word she picked, More has since stretched the boundaries of her company’s purpose.
Drawing on her quiver of entrepreneurial, engineering and management skills, More is also taking aim at poverty in South Africa by cultivating the next generation of innovative, social-minded leaders. The Apara Global Academy, launched in April 2020 for those ages 14-25, offers digital courses aimed at boosting development, leadership and personal growth. The Apara Global Foundation, meanwhile, provides school clothing for disadvantaged children.