Disciplined Agile

Product Management

Product Management

The Disciplined Agile® (DA) Product Management process blade includes the acts of identifying and prioritizing potential products and services (offerings) to support your organization’s strategy; of formulating the vision for each of these offerings; of working with customers to understand their high-level needs; of identifying, prioritizing, and allocating minimum business increments (MBIs) for the offerings under development; of identifying and managing functional dependencies between offerings; of marketing those offerings to their potential customers; and of monitoring the marketplace to identify future customer needs. Disciplined agile product management is product management performed in a collaborative and evolutionary manner that reflects the context of your organization.

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Why Product Management?

There are several reasons why lean product management is critical to your organization.  

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Product Management Mindset

We extend the DA mindset with philosophies specific to product management.

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Product Management Roles and Responsibilities

There are several roles that are pertinent to product management.

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Product Management Workflow – External

Product management teams need to interact with a range of teams. 

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Product Management Practices

Product management teams need to be able to choose their own way of working (WoW).

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MVPs and MBIs

Experimentation is supported through the development of MVPs and incremental releases of value by MBIs.