The Disciplined Agile® (DA™) Product Management process blade includes the acts of identifying and prioritizing potential products and services (offerings) to support your organization’s strategy; of formulating the vision for each of these offerings; of working with customers to understand their high-level needs; of identifying, prioritizing, and allocating minimum business increments (MBIs) for the offerings under development; of identifying and managing functional dependencies between offerings; of marketing those offerings to their potential customers; and of monitoring the marketplace to identify future customer needs. Disciplined agile product management is product management performed in a collaborative and evolutionary manner that reflects the context of your organization.
There are several reasons why lean product management is critical to your organization.
We extend the DA mindset with philosophies specific to product management.
Product Management Roles and Responsibilities
There are several roles that are pertinent to product management.
Product Management Workflow – External
Product management teams need to interact with a range of teams.
Product management teams need to be able to choose their own way of working (WoW).
Experimentation is supported through the development of MVPs and incremental releases of value by MBIs.