The aim of your Sales efforts is to, you guessed it, sell your organization’s offerings (both products and services) to customers. Your sales people, if any, will work very closely with your Marketing team to ensure they are focused on selling offerings that reflect your organizations’ overall strategy. They will also work closely with Product Management to ensure that what they’re selling is available or can be built in a timely manner. Organizationally Sales is often combined with Marketing or may even be matrixed into Business Operations.
