Sales is a process blade of a Disciplined Agile® Enterprise (DAE). The aim of your Sales efforts is to, you guessed it, sell your organization’s offerings (both products and services) to customers. Your sales people, if any, will work very closely with your Marketing team to ensure they are focused on selling offerings that reflect your organizations’ overall strategy. They will also work closely with Product Management to ensure that what they’re selling is available or can be built in a timely manner. Organizationally Sales is often combined with Marketing or may even be matrixed into Business Operations.
Even when your direct sales processes are fully automated, such as with online sales at sites such as Amazon, eBay, Etsy, or many more, you still need to understand and optimize your sales processes over time. For example, e-commerce firms are constantly experimenting with new ways to sell their wares, occasionally even identifying patentable techniques. They are actively analyzing sales data, looking for patterns in customer behavior and new opportunities. The goal is to learn, often in real time, what people want and perhaps even to hypothesize on why they want these things.