AI Changed Everything About Reputation Except What Actually Matters
PMI CEO, Pierre, talks with Chad Latz of Burson on AI-driven reputation intelligence and strategic communications.
AI Changed Everything About Reputation Except What Actually Matters
PMI CEO, Pierre, talks with Chad Latz of Burson on AI-driven reputation intelligence and strategic communications.
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Episode Overview
4 August 2026
With guest Chad Latz
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Chad Latz, Chief Innovation Officer at Burson, to discuss how AI and data-driven intelligence are transforming reputation management and strategic communications.
Meet Our Guest
Chad Latz
Chief Innovation Officer at Burson
Chad Latz is Burson's Chief Innovation Officer, leading a team of AI-focused practitioners and partners across data, technology, and academia. In 2017, he articulated the agency's first AI strategy, and in 2023 he led the development and launch of Decipher, a cognitive AI platform that forecasts audience belief and engagement across reputation management, consumer marketing, and healthcare. He's been recognized on PRWeek's Power Book 50 and its "Dashboard 25: AI Edition," and PRovoke Media's 25 Most Innovative Professionals. A frequent industry speaker and commentator, Latz has presented at the Oxford University Generative AI Summit and been featured in PRWeek and Axios Communicators on AI and misinformation.
Full Transcript
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