The Project Management Skills That Keep Creatives On Track
Today’s creative agencies need to move rapidly, whether they’re executing campaigns, capitalizing on pop culture moments or averting a crisis. Project management helps channel that urgency into strong execution and buzz-worthy results. In a joint discussion, two project leaders at creative agencies discuss which project management skills help teams turn their ideas into reality and reveal how they overcame challenges in high-stakes projects, including a major localization and transcreation initiative and the marketing campaign for Hollywood blockbuster Deadpool & Wolverine.
Episode Overview
Today’s creative agencies need to move rapidly, whether they’re executing complex campaigns, capitalizing on pop culture moments or averting a crisis. Harnessing the power of project management can channel that urgency and inspiration toward strong execution and buzz-worthy results. Which project management skills help teams turn their ideas into reality? What domain expertise does a project manager need to thrive in a creative environment? We’ll discuss with Matt Austin, PMP, VP of project management at Jellyfish in Baltimore, Maryland, USA, and Jill Lyons, SVP of creative operations at Maximum Effort in Chicago.
Subscribe
From Concept to Kickoff: The Project Lifecycle Behind DoorDash’s Super Bowl Campaign
DoorDash's award-winning Super Bowl campaign exemplified effective project management, blending creative vision with strategic planning and collaborative execution. Learn how they did it.
Listen to more Projectified episodes
Get inspired by real conversations with Project Professionals to maximize project success and deliver meaningful impact.