Project Management Institute

Agile by Design

Integrating Design Thinking and Agile Approaches Helps Organizations Find and Build the Right Customer-Focused Solution

The agile revolution always has been about the end user. The agile manifesto's first principle, after all, states that the top priority is satisfying the customer. Agile's iterative approach lets project teams react to changes and challenges better, and deliver a finished product in a shorter time frame. Getting to the end faster, however, is only a good thing if it's the right destination to begin with. That's why organizations increasingly are pairing design thinking and agile processes to identify the right solution—and then build a better product. A process for generating creative solutions, design thinking has been around for decades. As organizations look to innovate—often while growing into new markets or sectors—in recent years, more have turned to design thinking to light the way.
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