Test Kitchen

Alibaba's Data-Driven Product Development Hub is Putting Customers First

Article Innovation, Information Technology 1 September 2019

PM Network

Ali, Ambreen

How to cite this article:

Ali, A. (2019). Test Kitchen: Alibaba's Data-Driven Product Development Hub is Putting Customers First. PM Network, 33, 14–15.
Chinese e-commerce giant Alibaba has access to vast amounts of consumer data: what people are watching and buying, what they're searching for— and what they can't find. Until last year, that void included a chili-infused Snickers bar. No longer. Alibaba's digital retail site Tmall is partnering with consumer brands such as Mars, Sony, Mattel and Anheuser-Busch InBev through its market-research arm, Tmall Innovation Center (TMIC), to pursue data-driven product development projects.
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